Catching Tones Agenda

8:45 AM

Grab a cup of coffee from La Panaderia in the hotel lobby and drop in early to grab your badge and settle in. Start networking right away by choosing your conversation table. The founders want to meet you.

LaTroya Hester

Founder of Comms Noire

Founders' Welcome

Get to know the why behind the Comms Noire story and level set for the day. This'll be more than hellos and housekeeping. There will be icebreakers involved.

Belinda Gaston

Co-Founder of Comms Noire,

Assoc. Dir. of Public Health at Westat

9:30 AM

Catching Tones with Unabashed Creativity

In this dynamic talk, Lisa Cunningham, will illustrate the transformative power of creativity and strategic messaging in public health campaigns. Drawing from her own experiences, she’ll emphasize the importance of adopting an innovative mindset, harnessing the art of cool, and fostering collaboration to drive real change in public health and social impact initiatives. Join us as Lisa shares her evidence-backed approach and motivates attendees to catch the right tone for compelling, effective, and culturally relevant work.
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Lisa Cunningham

Creative Director at radiant3, Tedx Speaker

9:40 AM

Identity as Core to Your Messaging Model

Understanding the importance of the identity experience in any messaging model aimed at making a public health impact.

Kianta Key

Sr. VP, Head of Identity Experience, GCI Health

10:00 AM

10:45 AM

Dameon Pope

Managing Director,

Deloitte Digital

Storytelling for Equity and Impact

Dameon Pope, a seasoned advertising and digital experience leader, will share how modern storytelling techniques can be used to enhance your next communications campaign. Breaking through clutter to make a real impact with your audiences is hard. Learn secrets the world’s leading advertising agencies use to design impactful, spreadable content. We will explore real world examples and discuss the impact great storytelling can have.

11:45 AM

Vickie Gogo

Senior Partner, Multicultural Communications at ICF Next

Kimberly Brock

Executive Vice President,

Health Equity at Golin

Working While Black: Truths, Challenges and Wisdoms

An authentic discussion about the truths and challenges of developing culturally curated teams and protecting safe, empowering, and creative spaces for everyone. This session involves a "hot seat" segment so that participants may gain wisdom from seasoned professionals in the are of working, leading and serving your community while Black.

Lunch Session: Ensuring your Comms Strategies are Fundable

Full description coming soon.

Starla Stiles

Communications Officer,

Robert Wood Johnson Foundation

12:45 PM

Workshop: Repurposing Video Content for a Bigger Purpose

Video content is a powerful tool for engaging with target audiences on social media, but creating high-quality videos adapted for each platform can be time-consuming and resource-intensive. Get the strategies, techniques, and tools that will help you optimize your existing video content and maximize its impact across various social media platforms.

Monique Thornton

CEO, Let's Talk Public Health

1:15 PM

Beyond Education: The 3 E's of Professional Development

Every good career requires intention and a strategy. Lisa Milano will present a simple but effective approach to shaping your own successful career, whether you work for a company or run your own business. This session will present a model that will guide you through a mindful approach to developing your knowledge, skills, and connections as a professional.